Paco Underhill
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Author: Paco Underhill and Martin Lindstrom | Narrator: Don Leslie
Release Date: October 21, 2008
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts.

Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.
ISBN: 9780739376027
Unabridged Download