Chip and Dan Heath, the bestselling authors of Switch
and Made to Stick, tackle one of the most critical topics in
our work and personal lives. how to make better
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities.
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.