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Business & Economics - Corporate & Business History
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Author: Ken Auletta
Release Date: June 05, 2018
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
$20
ISBN: 9780525633310
Unabridged Download
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Author: Nicholas Smith
Release Date: May 01, 2018
A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity

When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started.
$17.50
ISBN: 9780525526650
Unabridged Download
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Author: Richard Branson | Narrator: Steve West
Release Date: October 10, 2017
Twenty years after his iconic memoir Losing My Virginity, the world’s ultimate entrepreneur is back with the rest of the story.

Richard Branson’s Losing My Virginity shared the outrageous tale of how he built Virgin from a student magazine into one of the greatest brands in history.
$25
ISBN: 9780525499152
Unabridged Download
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Author: Tom Gjelten | Narrator: Robertson Dean
Release Date: August 08, 2017
In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. The company Facundo Bacardi launched in Cuba in 1862 brought worldwide fame to the island, and in the decades that followed his Bacardi descendants participated in every aspect of Cuban life.
$27.50
ISBN: 9780525532149
Unabridged Download
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Author: Tom Sancton | Narrator: Amanda Carlin
Release Date: August 08, 2017
An NPR Best Book of 2017

Heiress to the nearly forty-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the fourteenth wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade.
$22.50
ISBN: 9781524776824
Unabridged Download
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Author: Adam Lashinsky | Narrator: Adam Lashinsky
Release Date: May 23, 2017
In your pocket is something amazing. a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing. the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO.
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Author: Lisa Napoli | Narrator: Lisa Napoli
Release Date: November 15, 2016
The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune.
$20
ISBN: 9781524702564
Unabridged Download
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Author: Peter B. Doran | Narrator: Peter B. Doran
Release Date: May 24, 2016
The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire
 
Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman.
$20
ISBN: 9780399565113
Unabridged Download
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Author: Roger Lowenstein | Narrator: Robertson Dean
Release Date: October 20, 2015
A tour de force of historical reportage, America’s Bank illuminates the tumultuous era and remarkable personalities that spurred the unlikely birth of America’s modern central bank, the Federal Reserve. Today, the Fed is the bedrock of the financial landscape, yet the fight to create it was so protracted and divisive that it seems a small miracle that it was ever established.
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Author: Zac Bissonnette | Narrator: P.J. Ochlan
Release Date: March 03, 2015
A bestselling journalist delivers the never-before-told story of the plush animal craze that became the tulip mania of the 1990s

In the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire—without advertising or big-box distribution.
$17.50
ISBN: 9780698180161
Unabridged Download
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Author: John Brooks | Narrator: Johnny Heller
Release Date: August 19, 2014
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common.
$22.50
ISBN: 9781101913338
Unabridged Download
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Author: Gabriel Sherman | Narrator: Erik Singer
Release Date: January 16, 2014
NEW YORK TIMES BESTSELLER • A revelatory journey inside the world of Fox News and Roger Ailes—the brash, sometimes combative network head who helped fuel the rise of Donald Trump

When Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever.
$25
ISBN: 9780804194181
Unabridged Download
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