An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every ...
A Vintage OriginalThe first installment of an exciting new annual anthology–a year's worth of the most interesting, noteworthy, and best-written articles on all aspects of the business world.Series editor Andrew Leckey and guest editor Marshall...
The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heigh...
