Bernadette Jiwa

BERNADETTE JIWA is a recognized global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Melbourne to New York (and everywhere in between). 

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Author: Bernadette Jiwa | Narrator: Bernadette Jiwa
Release Date: June 06, 2017
Where will your next big idea come from?Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?  Successful people don’t wait for proof that their idea will work. They learn to trust their gut and ...