This is the Author | Fred Kofman
May 1, 2018
This Is The Author Compilation
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“THE MEANING REVOLUTION is a book about the difficulties every company has to solve in order to operate effectively. This is a dilemma between individual accountability and collective cooperation. On the one hand, every company wants each one of its members to work as hard and as conscientiously as possible. But on the other hand, the company also wants each member to subordinate their own individual work to the collective needs of the organization as a whole.”

Learn more about THE MEANING REVOLUTION.