In this episode, meet Scott Belsky, author of The Messy Middle, Jay Baer and Daniel Lemin, authors of Talk Triggers, and Chris Yeh, author of Blitzscaling. You’ll learn about some of the most important–but often forgotten–pieces of business-building. Whether you want to optimize your team’s productivity or create word of mouth buzz among consumers, these experts will walk you through it. And, hear why, even when narrating a business book, channeling emotions is important.
Learn more about the authors’ audiobooks:
We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.
Listen to an excerpt The Messy Middle
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Yet, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. This provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
Listen to an excerpt Talk Triggers
So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
Listen to an excerpt Blitzscaling
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