TITA What Makes A Great Story
This is the Author | Joey Coleman

“The origin of this book came from a speech that I gave a few years ago about the importance of the first 100 days of the customer relationship. At the time, to be frank, I wasn’t sure whether it was a good idea or not. But I was asked to give a speech at an event where there was a contest, and the audience would vote on their favorite speech, and the winner would win a $10,000 prize that was a donation to the charity of their choice. Well, thankfully, the audience voted for my speech. And in that moment, I knew that there might be some legs under this idea.”

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