One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?
Stimulating and insightful ... a huge diversity of bright ideas—Financial Times

Johnson develops his provocative thesis in a book that is lucid and ... brilliant.—New Scientist

[An] exhilarating, idea-thirsty book ... full of intriguing facts.—Sunday Times