PLEASE NOTE: This audiobook was previously published under the title It's Not About You.

From the acclaimed, bestselling authors of The Go-Giver, a new parable about the power of giving leadership.

The family-owned business of Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this long-revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.

Enter Ben, the ambitious young executive assigned by his firm to promote a merger that will rescue Allen & Augustine. Ben's facts are undeniable: the chairmaker can either merge and modernize, or go bankrupt and vanish. So why can't he convince anyone to buy in, from the CEO on down?

During his week at the company, as Ben gets to know its people and meets with its top executives, he begins to realize that his aggressive style is actually making it harder to reach his goals. As one character puts it, "How far can you push a rope?"

Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you, as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.
“We should all seek to practice the message illustrated so elegantly in The Go-Giver Leader—that great leaders don’t try to act like ‘leaders,’ they strive to be more human.”
Simon Sinek, optimist and author of Start with Why and Leaders Eat Last

“This book captures the essence of life and leadership. I recommend it!”
John C. Maxwell, author of The 21 Irrefutable Laws of Leadership
 
The Go-Giver Leader carries an important message for leaders, parents, and all other humans—that leadership, fundamentally, is about other people.”
Captain L. David Marquet, U.S. Navy (ret.), author of Turn the Ship Around!
 
“Genuine leadership is about your team, your customers, your community, and your legacy. Share this book with those you care about.”
Seth Godin, author of Linchpin, Tribes, and Purple Cow
 
“Burg and Mann have, once again, masterfully employed common sense and good judgment to show that success happens when you have an egalitarian spirit, practice Golden Rule behavior every day, and empower your people to make decisions from their hearts and souls. I LUV this book.”
Colleen Barrett, President Emerita of Southwest Airlines
 
“Burg and Mann are not just great storytellers, they are also men of heart and soul. The Go-Giver Leader gets to the heart of lasting business success.”
Gary Keller, author of The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
 
“A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company!”
Darren Hardy, publisher of SUCCESS magazine, author of The Compound Effect

“A fast read that reinforces leadership fundamentals … truly applicable to any manager, anywhere.” 
Booklist 

“Burg and Mann, authors of the best-seller The Go-Giver, have written a compelling fable that succeeds as both a thought-provoking learning tool and, rather surprisingly, as a work of fiction with an unexpected plot twist at the end.” 
— Soundview 
 
“The Go-Giver books are love manifest in a system.”
Robert G. Allen,
New York Times bestselling author, Multiple Streams of Income and The One Minute Millionaire