The essential tool that will enable humanity to find the best way through a forest of looming problems is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger and Francis de Véricourt. From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence.
 
To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this innate human ability.
 
Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger and de Véricourt examine:
 
·       Why advice to “think outside the box” is useless.
·       How Spotify beat Apple by reframing music as an experience.
·       What the historic 1976 Israeli commando raid on Entebbe that rescued over 100 hostages can tell us about how to frame.
·       How the #MeToo twitter hashtag reframed the perception of sexual assault.
·       The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic.
 
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
“Although every moment of your life is filtered through your mental models, they’re often invisible to you. This sharp book reveals how you can recognize the lenses that you’re applying and rethink them as the world changes around you. It’s an important read—a steady hand for our turbulent times.”
Adam Grant, #1 NYT bestselling author of Think Again

“A fascinating look at what makes humans special in the age of algorithms—and how people can improve the way they think to stay ahead of the machine.”
Mustafa Suleyman, cofounder of DeepMind and vice president at Google

Framers provides insight into how we can all nurture more of a beginner’s mind and manifest breakthrough ideas for building a better future.”
Marc Benioff, chairman and CEO of Salesforce
  
“A great book filled with fresh perspectives to help us out during the rise of AI so we can usher in the Age of Humanity.”
will.i.am, musician and entrepreneur

“Framers is packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think—and might just change the world too.”
Annie Duke, best-selling author of Thinking in Bets

“Framers brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challenges.”
Aaron Levie, CEO of Box

“A captivating read. Framers will transform the way you think.”
Marissa King, professor at Yale School of Management and author of Social Chemistry

“Wonderfully stimulating... It will teach you to see around corners."
—Tim Harford, FT columnist, author of The Data Detective