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Business & Economics - Consumer Behavior
From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.Today we think statistics are the enemy, numbers used to mislead and co...
ISBN: 9780593288795Unabridged Download
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond MIT professor Sinan Aral isn&...
ISBN: 9780593339602Unabridged Download
A preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this informative and entertaining introduction to the new science of skin microbes and ...
ISBN: 9780593211397Unabridged Download
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.W...
ISBN: 9780593210611Unabridged Download
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Mat...
ISBN: 9780593163603Unabridged Download
From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggl...
ISBN: 9780593169421Unabridged Download
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until on...
ISBN: 9781984887481Unabridged Download
A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platfor...
ISBN: 9781984842466Unabridged Download
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, v...
ISBN: 9781984841438Unabridged Download
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible fo...
ISBN: 9780525642190Unabridged Download
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or...
ISBN: 9780525532606Unabridged Download
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former...
ISBN: 9780525500315Unabridged Download