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Business & Economics - Consumer Behavior
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Mat...
ISBN: 9780593163603Unabridged Download
From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggl...
ISBN: 9780593169421Unabridged Download
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until on...
ISBN: 9781984887481Unabridged Download
A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platfor...
ISBN: 9781984842466Unabridged Download
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, v...
ISBN: 9781984841438Unabridged Download
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible fo...
ISBN: 9780525642190Unabridged Download
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or...
ISBN: 9780525532606Unabridged Download
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former...
ISBN: 9780525500315Unabridged Download
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch ...
ISBN: 9781524722630Unabridged Download
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every bu...
ISBN: 9780698402348Unabridged Download
An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rit...
ISBN: 9780385363327Unabridged Download
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstro...
ISBN: 9780307943347Unabridged Download