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Business & Economics - Marketing
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playb...
ISBN: 9780593556887Unabridged Download
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of viewDo you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming...
ISBN: 9780593501894Unabridged Download
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They k...
ISBN: 9780593456323Unabridged Download
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differentl...
ISBN: 9780593413364Unabridged Download
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-b...
ISBN: 9780593415375Unabridged Download
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestsel...
ISBN: 9780593409954Unabridged Download
The 2020 Porchlight Marketing & Sales Book of the YearThe cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Eve...
ISBN: 9780593210611Unabridged Download
A Wall Street Journal bestsellerFrom the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as e...
ISBN: 9780593148518Unabridged Download
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Pl...
ISBN: 9781984833488Unabridged Download
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, v...
ISBN: 9781984841438Unabridged Download
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible fo...
ISBN: 9780525642190Unabridged Download
How would your company act if every customer were your mom?How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making...
ISBN: 9780525532729Unabridged Download