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Business & Economics - Marketing
From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketin...
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-...
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of viewDo you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming...
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They k...
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differentl...
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-b...
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestsel...
The 2020 Porchlight Marketing & Sales Book of the YearThe cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Eve...
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Mat...
“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FO...
A Wall Street Journal bestsellerFrom the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as e...
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn&rsqu...
