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Business & Economics - Marketing
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or...
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws o...
ISBN: 9780525589822Unabridged Download
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 bill...
ISBN: 9781524775384Unabridged Download
Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall’s first book, Insan...
ISBN: 9780735206434Unabridged Download
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every bu...
ISBN: 9780698402348Unabridged Download
Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager...
ISBN: 9781101913901Unabridged Download
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you alre...
ISBN: 9780449009918Unabridged Download
To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from...
ISBN: 9780449806821Unabridged Download
Ten years of research uncover the secret source of growth and profit …Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate the...
ISBN: 9780307944160Unabridged Download
Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson...
ISBN: 9780307712417Unabridged Download
NATIONAL BESTSELLERPOM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who c...
ISBN: 9780739383186Unabridged Download
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn’t se...
ISBN: 9780739376027Unabridged Download