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Business & Economics - Marketing - Direct
Author: Matthew Dixon, Nick Toman and Rick DeLisi | Narrator: Matthew Dixon, Nick Toman and Rick DeLisi
Release Date: March 03, 2020
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?  In their acclaimed bestseller The Challenger Sale, Mat...
Author: Jesse Horwitz | Narrator: Jonathan Todd Ross
Release Date: February 18, 2020
“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council   LONGLISTED FO...
Author: Tien Tzuo and Gabe Weisert | Narrator: Dan Woren and Tien Tzuo
Release Date: June 05, 2018
Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500...
Author: Sean Ellis and Morgan Brown | Narrator: Sean Ellis and Morgan Brown
Release Date: April 25, 2017
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch ...