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Science - Cognitive Science
Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, sho...
A brilliant new theory of the mind that upends our understanding of how the brain interacts with the worldFor as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what...
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.Imagine knowing what the brain craves from every tale it encounters, wha...
“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”&mdas...
We’ve all been told that thinking rationally is the key to success. But at the cutting edge of science, researchers are discovering that feeling is every bit as important as thinking.You make hundreds of decisions every day, from what to eat fo...
INTERNATIONAL BESTSELLER"Being You is an exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text." —The GuardianAnil Seth's quest to understand the biological basis of conscious experience is o...
As seen on the TODAY Show, The New York Times, People Magazine, Mind Body Green, and more “If you would like to live a more fulfilled life, Samantha Boardman has exactly what you need. Everyday Vitality is one part memoir, one part wisdom ...
“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of Leonardo da Vinci and Steve JobsWho wouldn&r...
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-b...
A groundbreaking look at the science of learning: how it works both in the mind and in the classroom, which teaching techniques are most effective, and how schools should (and absolutely should not) use instructional technology. This is an essential ...
A powerful new theory of human nature suggests that our secret to success as a species is our unique friendliness“Brilliant, eye-opening, and absolutely inspiring—and a riveting read. Hare and Woods have written the perfect book for ...
Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest f...
