From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance,...
A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the "bots"- artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who'v...
How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. O...
From the acclaimed author of A Tour of the Calculus and The Advent of the Algorithm, here is a riveting look at mathematics that reveals a hidden world in some of its most fundamental concepts. In his latest foray into mathematics, David Berlins...
The Large Hadron Collider is the biggest, and by far the most powerful, machine ever built. A project of CERN, the European Organization for Nuclear Research, its audacious purpose is to re-create, in a 16.5-mile-long circular tunnel under the French...
