Penguin Random House Audio

Alan Kelly is a foremost authority in competitive strategy and a leading innovator in the fields of communication, research, and technology marketing. He is the CEO and founder of The Playmaker’s Standard, LLC, a consulting and software services firm specializing in strategy execution, and author of The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. As CEO of Applied Communications Group, an acclaimed San Francisco-based public relations and research consultancy, he formulated the discipline of “playmaking” while counseling some of the best known U.S. technology companies, including Oracle, HP, Cisco, Sun Microsystems, and Genentech among others. Kelly holds a master’s degree in Communication Research from Stanford University and now lives in Maryland.