It all started when Jeff Guinn was assigned to write a piece full of little-known facts about Christmas for his paper, The Fort Worth Star-Telegram. A few months later, he received a call from a gentleman who told him that he showed the story to an important friend who didn’t think much of it.
An intimate and profound reckoning with the changes buffeting
the $2 trillion global advertising and marketing business from the
perspective of its most powerful players, by the bestselling author
of Googled
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
Ignition. is the inside story of the Cold War era search
for a rocket propellant which could be trusted to take man into
space. A favorite of Tesla and SpaceX founder Elon Musk, listeners
will want to tune into this "really good book on rocket[s],"
available for the first time in audio.
NAMED A BEST BOOK OF 2018 BY THE FINANCIAL TIMES
A groundbreaking take on how complexity causes failure in all kinds of modern systems--from social media to air travel--this practical and entertaining book reveals how we can prevent meltdowns in business and life
"Endlessly fascinating, brimming with insight, and more fun than a book about failure has any right to be, Meltdown will transform how you think about the systems that govern our lives.
A groundbreaking take on how complexity causes failure in all kinds of modern systems--from social media to air travel--this practical and entertaining book reveals how we can prevent meltdowns in business and life
"Endlessly fascinating, brimming with insight, and more fun than a book about failure has any right to be, Meltdown will transform how you think about the systems that govern our lives.
Harry S. Dent Jr., bestselling author of The Demographic
Cliff and The Sale of a Lifetime, predicted the populist
wave that has driven the Brexit vote, the election of Donald Trump,
and other recent shocks around the world. Now he returns with the
definitive guide to protect your investments and prosper in the age
of the anti-globalist backlash.
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
Physics professor, bestselling author, and dynamic storyteller
James Kakalios reveals the mind-bending science behind the
seemingly basic things that keep our daily lives running, from our
smart phones and digital “clouds” to x-ray machines and
hybrid vehicles.
In Grocery, bestselling author Michael Ruhlman
offers incisive commentary on America’s relationship with its
food and investigates the overlooked source of so much of
it—the grocery store.
In a culture obsessed with food—how it looks, what it tastes like, where it comes from, what is good for us—there are often more questions than answers.
In a culture obsessed with food—how it looks, what it tastes like, where it comes from, what is good for us—there are often more questions than answers.
The best-seller that helps you say. "I just said 'no' and I don't
feel guilty." Are you letting your kids get away with
murder. Are you allowing your mother-in-law to impose
her will on you. Are you embarrassed by praise or
crushed by criticism.
"Eyeopening... Fascinating... may presage a paradigm shift in
medicine.”
—Kirkus Reviews (starred review)
"Teeming with information and big ideas... Outstanding.”
—Booklist (starred review)
The origin of asthma, autism, Alzheimer's, allergies, cancer, heart disease, obesity, and even some kinds of depression is now clear.
—Kirkus Reviews (starred review)
"Teeming with information and big ideas... Outstanding.”
—Booklist (starred review)
The origin of asthma, autism, Alzheimer's, allergies, cancer, heart disease, obesity, and even some kinds of depression is now clear.
"That certain groups do much better in America than
others—as measured by income, occupational status,
test scores, and so on—is difficult to talk about. In
large part this is because the topic feels racially charged. The
irony is that the facts actually debunk racial stereotypes.
Robert Lustig’s 90-minute YouTube video “Sugar. The
Bitter Truth”, has been viewed more than two million times.
Now, in this much anticipated book, he documents the science and
the politics that has led to the pandemic of chronic disease over
the last 30 years.
